July 7, 2010
Activision Wants Consoles to be Replaced by PCs
We live in a world where we have multiple platforms for gaming. PC, PS3, 360, WII, etc. Each platform has varying amounts of power when it comes to playing games. Games are released across several platforms and the platforms that have the weakest specs or the worst controls tend to get the watered down, crappier versions of the games released.
Activision, one of the leading cross platform publishers, wishes to move away from the “walled gardens” set by Sony, Microsoft and Nintendo.
The president of Activison, Bobby Kotick, believes that the majority of people paying to use XBL are paying to play Modern Warfare 2 – -Activision does not get a share of that profit.
“We’ve heard that 60 per cent of [Microsoft’s] subscribers are principally on Live because of Call of Duty,” Kotick told FT. “We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.”
While one might feel bad that activision isn’t getting in on it’s “share” of the profits one does have to realize that it releases $15 dollar mappacks that it sells millions of. Having said this it isn’t like Activision is hurting for money.
Kotick’s solution is to turn to the PC, where it can set its own model for pricing – not unlike what Blizzard has done with World of Warcraft and Battle.net. Kotick stated that Activision would “very aggressively” support the likes of HP and Dell in any attempt of making an easy ‘plug-and-play’ PC that would hook up directly to the TV.
While I would love to see gaming return to the PC as a primary gaming platform one does have to realize that their are some games that just play better on console based systems such as side scrollers, sports games, and party games. It’s very hard to use the PC as a party platform because a single unit does not provide play access to 4 or more people simultaneously. If this issue could be addressed then it would make the PC more viable as a mass appeal platform. I hate playing games on anything other then a PC, especially shooters. One does have to realize, however, that some games just play better on consoles.
Consoles do provide other elements to developers that make it easier and cheaper to produce games. Games made for consoles have the exact same requirements across the board for everyone playing so you only have to test the game on one system instead of 300 million different combinations. Consoles also have the ease of play factor that you don’t get currently with PC games and thats just putting the CD in and playing. Generally with PC’s you have to install the game before you can play it and for those less knowledgeable this can be a real pain.