This doesn’t come as a surprise as they have been doing it for quite some time. The most recent is Dead Space 3 with the purchasing of weapon parts. I play quite a bit of EA titles and have notice this trend for quite some time. One of my favorite titles from them, and that I glorified the other day, Mass Effect 3 has microtransactions in it’s multiplayer. Didn’t earn enough credits during your last multiplayer round, you could buy the equipment pack you want for 240 Microsoft Points. Want all the weapons in Battlefield 3, 3,200 Microsoft Points. Even games as way back as Need for Speed Carbon had unlockable packs ranging from 80–400 Microsoft Points. In a recent, gamesindustry.biz reported that EA CFO Blake Jorgensen stated that “We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.” Now I don’t have a problem with them doing this, I have yet to pay for anything other than traditional DLC and always skip it if I have been asked. I am a firm believer in the old style of gameplay, I don’t get anything until I have earned it. I haven’t used cheat codes in years, the last thing I think I used cheats on was the last gen GTA’s to run around and have some fun. The only thing I could see this hurting is the multiplayer scene of some games. In Battlefield 3 I earned all the weapons and unlocks that I have available, but what if my opponent paid for things that could easily out gun me and the game becomes unbalanced from the get go. I don’t mind if the after the game has been out for a few months they implement a pay to unlock system, but in the early months it could hurt the community. I played through Dead Space 3 during it’s release week and never paid for anything, I just swept each level and enjoyed searching every nook and cranny. How do you feel about this? Would you pay for early unlocks? Should a game that has a multiplayer component have this microtransaction day one? Is Battlefield’s future going to be a pay by the bullet system?