February 8, 2012
BATTLESHIP will get a video game tie in, JOY!
A press release was issued to by Hasbro, in conjunction with Activision and Double Helix Games will be giving us a tie in to the up coming summer movie BATTLESHIP. The game, according to the press release will be “a stand-alone story from Universal Pictures’ upcoming epic action-adventure of the same name, theBATTLESHIP videogame offers a blend of strategic naval command and first-person action gameplay.” Sounds like boring action game number 54. Double Helix Games did make a recent favorite of mine, Front Mission Evolved, but their track record is not what I would call reputable. I am interested to see how they merge these two different genre’s into one cohesive product. The game will be out this spring in time for the movie, and even though there is a standard rule of thumb with movie tie in games, this maybe an interesting experiment to keep your eye on. The full press release is down below.
Lock, load and prepare for grand oceanic action this spring because Hasbro (Nasdaq: HAS) and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), proudly present the BATTLESHIP™ videogame developed with Double Helix Games. Inspired by the classic naval strategy game, this seek-and-find adventure is taken to spectacular new heights. As a stand-alone story from Universal Pictures’ upcoming epic action-adventure of the same name, the BATTLESHIP videogame offers a blend of strategic naval command and first-person action gameplay.
“We’re geared up for an outrageous sea and land conflict with the all new BATTLESHIP videogame,” said David Oxford, Activision Publishing. “Inspired by the film’s exciting action and stunning backdrop, the game is next-gen naval warfare that thrusts players into the middle of humanity’s last stand against an unfamiliar menace.”
BATTLESHIP follows elite demolitions specialist Cole Mathis as he clashes against an aquatic-based extraterrestrial peril in the sand and sea of the beautiful Hawaiian archipelago. Trapped in a veritable communications dead zone, Mathis must command the U.S. Navy fleet in a “siege on the sea,” while simultaneously rallying the troops on land for a terrifying “war on the shore.”
“With a BATTLESHIP videogame, we have an amazing opportunity to take our beloved property and give it a modern-day spin,” said Mark Blecher, Senior Vice President and General Manager of Digital Media and Marketing at Hasbro. “The merging of tactical and action elements immerses players in an epic maritime conflict. Activision is completely up to the task of delivering a high-intensity thrill ride that’s perfectly suited for today’s console owners.”
Combining naval strategy simulation with first-person shooter gameplay, players fend off the enemy beachside while ordering attacks against their marine counterparts. Seamlessly switching between battlefield and overview “Battle Command” map, the Hasbro game is brought to life as carriers, frigates, cruisers, destroyers, submarines and the legendary USS Missouri Battleship pummel the enemy in a race to strategic points that turn the tide of battle. The BATTLESHIP videogame is a next-gen marvel perfectly suited to turn nostalgic game junkies into battle-hardened admirals.