May 31, 2011

Random though of the day: Insert Battlefield 3 into the “What-if” machine…..

During my long and boring morning I was reading an article on the Call of Duty’s stat site dubbed “Elite”. I love how they pass off something that Halo has been doing with for years, as new. Anyway, I recall reading that EA is putting 100 million behind Battlefield 3 to topple Modern Warfare 3, they want BF3 to be the bees knees of the “modern” FPS bout. Well let’s jump back to 2005 when EA had another contender in the ring challenging their beloved Madden franchise. ESPN football 2k5 is still widely considered one of the best football games to date. 2K went ballsy on 2k5 and priced it right at $19.99. 2k5 went on to crush Madden that year in terms of sales and critical acclaim. It pushed EA into a corner and made them shell out millions of dollars to secure the NFL rights and cancel any future 2K football games (with a NFL license). Now here is the “what if”. What if EA was to pull the same card 2K did against them but against Activision. Price Battlefield 3 at $29.99 and, give or take, makes the first DLC free (not including the preorder maps). If this would happen I could see a humongous upset more so than I am seeing already. Price never dictated quality, so why should it now? No, this is not really going to happen but it is an interesting scenario none the less. So should EA bite the bullet and take the gamble?


  1. thsoundman - June 1, 2011 11:18 pm

    While i sincerly doubt they would ever release the game at this price… i mean lets be honest it is EA it does bring up a intersting discussion. You’ve probably heard the arguement that cheaper products would make as just as much money as a higher priced product when the cheaper price brings more sales. This brings up an interst question… is it better to make more more money up from but sell less copies or to make less money up front and sell more copies? Which is better?

    After all the fees that have to be paid on conventional retail releases 29.99 i suspect would result on decent losses in part on the developer. However it would most definately drive more sales. I would love to see a cheaper title. However a digital PC release could accomodate this as the majority of the cost can go to the developer. Having said that they could offer a cheaper release price for PC STEAM/D2D/IMPULSE.

  2. ScrotusKilmystr - June 1, 2011 4:58 pm

    I agree this will never happen but in the land of lollipops and rainbows it totally will!!! They might do what they did with bfbc2 and shoot out dlc that was free but the packs where maps taken from the campain except for the last pack which were fan favorites from bc1 ( and they were!)
    I’ll still buy it at full price, it simply looks to be the better game

  3. zero_19 - June 1, 2011 11:20 am

    I’m gonna buy it anyway, but I could see that brining in a much wider player base at launch.

    Never gonna happen of course.

  4. DrPixel - June 1, 2011 3:06 am

    If EA did that it would totally screw over Activision haha. It’s too bad that they’d never make such a long-awaited game like BF3 $29.99.


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