May 31, 2011
Random though of the day: Insert Battlefield 3 into the “What-if” machine…..
During my long and boring morning I was reading an article on the Call of Duty’s stat site dubbed “Elite”. I love how they pass off something that Halo has been doing with Bungie.net for years, as new. Anyway, I recall reading that EA is putting 100 million behind Battlefield 3 to topple Modern Warfare 3, they want BF3 to be the bees knees of the “modern” FPS bout. Well let’s jump back to 2005 when EA had another contender in the ring challenging their beloved Madden franchise. ESPN football 2k5 is still widely considered one of the best football games to date. 2K went ballsy on 2k5 and priced it right at $19.99. 2k5 went on to crush Madden that year in terms of sales and critical acclaim. It pushed EA into a corner and made them shell out millions of dollars to secure the NFL rights and cancel any future 2K football games (with a NFL license). Now here is the “what if”. What if EA was to pull the same card 2K did against them but against Activision. Price Battlefield 3 at $29.99 and, give or take, makes the first DLC free (not including the preorder maps). If this would happen I could see a humongous upset more so than I am seeing already. Price never dictated quality, so why should it now? No, this is not really going to happen but it is an interesting scenario none the less. So should EA bite the bullet and take the gamble?