April 10, 2013

Square Enix’s Lofty Sales Projection

 

I reported a few weeks ago that Square Enix took a massive hit in FY2013. Square Enix lost 12.8 Yen in their operating income for their FY 2013. Square Enix, did well in the Western markets but there is no evidence of what it did in the Japanese markets. The big games in question, as outed by Games Industry International, were Sleeping Dogs, Hitman: Absolution, and Tomb Raider. The sales were more than admirable, but Square Enix’s sales projections were a bit high for the time frame. Sleeping Dogs sold 1.75 million, but was projected to do 2-2.5 million. Hitman: Absolution hit 3.6 Million sales against a projection of 4.5-5 million. Tomb Raider was projected to sell 5-6 million in it’s first month alone to make the fiscal deadline, but it only mustered 3.4 million. To give you an idea, Call of Duty: Black Ops 2 sold 7.5 million copies on the 360 last November, according to VGchartz.com. The 360 is the main platform of the title, and those are the numbers for North America. In essence, Square Enix wanted Tomb Raider, a Mature rated reboot of a Teen rated game, with a female protagonist that had been desexualized, to sell Call of Duty numbers. Now, I have played through the new Tomb Raider and enjoyed it immensely. The game was beautiful, Lara was more human, the island was fascinating, and it felt grizzly and alive. Quite honestly, I have never played a better Tomb Raider. The finale had me pull a Halo 4 and tune everything out but the music and the epic scenes that were taking place. I own all three games. Sleeping Dogs, I wished sold better. I had more fun with it than a lot of the open world titles of this generation. It was a game that fit nicely between the new gritty world of Grand theft Auto and the over the top stunt work of the Saints Row series. Hong Kong was a fantastic setting, it got us out of America which I am sick of it being a setting for everything, and had top notch voice acting to boot. It was a game that was bought up by my friends through word of mouth rather than marketing. So to insure we get a sequel from United Front, it’s a great game that deserves you to buy the game new or digitally. Square President Yoichi Wada did step down from his position in June of this year. Since Square Enix bought Eidos back in 2009, we have had great titles such as Sleeping Dogs, Hitman: Absolution, Tomb Raider, Deus Ex: Human Revolution, Just Cause 2, and the upcoming Thief title. It will be interesting to see where the company heads after Wada’s departure this summer. Yosuke Matsuda will be the next president of Square Enix.

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