Ok so Gamer Rant is going to be my little outlet to unleash the frustration in the gaming world. This rant is about good ol’ Call of Duty. First things first. When I played Call of Duty 4: Modern Warfare I was blown away. That game raised the bar and set a new standard for first person shooters and it was a fantastic game. There I said something nice. We fast forward to now and we have Modern Warfare 3 on the horizon. Here is the problem, with the exception of zombies (great idea) what exactly is new about the next Call of Duty titles? You get a new story right? Run through maps shooting everything and blow stuff up. Multiplayer is different? No…you pay for a glorified map pack really. My point is since Call of Duty hit gold with the first Modern Warfare, they haven’t shown us anything new or different since. Yes zombies was a good thing, but now Black Ops gave us a shopping style leveling process. Ohh I get to buy things now. They gave us playercards so kids can make a rough image of a penis next to their name. Ohh the creativity! Still not with me on this? Ok try something for me. I am sure everyone has seen the newest MW3 trailer because it plays on TV every 10 mins. Step one: watch the trailer. Step two: take out anything that says 3. Step three: realize that trailer could be used for any other CoD game because its nothing new! “That wouldn’t work for World at War because it was set in WW2.” Absolutley correct…..I see my argument has failed miserably. Now don’t get me wrong this is a problem for all shooters alike. I only use MW3 because its what they are trying to shove down our throats this time. I really hope with a new game will come something more interesting than the usual dismal repeat of the previous year. I want to see what Battlefield 3 is going to do. I as a gamer, just want something new. I don’t want to pay $60 for a new video game case.
September 23, 2010
Bobby Kotick… The Anti-Christ or Just a Solid Businessman
Bobby Kotick has been referred to as many things. Greedy, Self Righteous, asshole, crook, arrogant prick and the list goes on. However does this make what he runs Activision inherently wrong?
Corporations are required by law to do whatever it takes to make money and their responsibility is to their shareholders. Activisions shareholders expect them to make money and make money they have.
“Activision Blizzard Inc. said sales of its blockbuster Call of Duty: Modern Warfare 2 have exceeded $1 billion worldwide since it launched Nov. 10.
Though the Santa Monica publisher didn’t specify how many units it had sold, that’s probably close to 15 million based on the 8 million units the game sold in its first week, generating $550 million in receipts” – Los Angeles Times
An interesting fact that I learned while I was in school is that corporations have to listen to their shareholders even if it goes against their personal convictions. For example, say leaving the stadium lights on longer at night helps boost sales. The owner of the stadium then finds out that leaving the lights on keeps all the surrounding neighborhoods awake because the light from the stadium shines inside their homes. Hearing this, the stadium owner shuts the lights off earlier but then looses the additional sales revenues. The shareholders see the loss in profits and tell him to turn the lights back on to drive the sales back up. He promptly refuses to do so and in turn get’s sued by the shareholders and the share holders win in court. This is based off of a real work example that happened a number of years ago and it goes to show how ruthless a corporation and shareholders can be.
Companies are built by the consumers that support them. In addition have having massive sales revenue from Call of Duty: Modern Warfare 2 Activison has made a stunning $37.5 million dollars from DLC for MW2 alone in the last year. While you may hear many decree that if he doesn’t stop his “evil ways” people will stop supporting the company the truth of the matter is that sales figures don’t lie and Bobby Kotick his band of pirates made one of the most successful games to ever be released. A game that is so successful that people are willing pay $30 dollars for 10 extra multiplayer maps, half of which are just rehashes of old maps released with it’s predecessor.
Bobby Kotick may be a greedy immoral bastard and many may consider him to be the anti-Christ of the gaming world. You have to admit, however, that he has helped create a gaming franchise that has brought in more money with on title then most Hollywood blockbuster titles. So long as people continue to shell out millions, nay, billions of their dollars for his games he is not likely to stop his business model.
Personally I think Bobby Kotick is the biggest bastard to come along in a long time and the way he schemes people out of millions of dollars makes me sick to my stomach. I do not own, nor will I ever buy Modern Warfare 2 because of my personal disgust on how he’s turned a franchise into a way to milk people of millions of dollars. Having said all of that I have to respect the fact that he’s convinced people that it’s ok to spend top dollar on DLC, pay more for less game. While I hate to admit it, Bobby Kotick, as a businessman, is doing a good job.
Here is the new trailer for the upcoming Call of Duty title. It’s set in the Vietnam era, an era only lightly touched by video game franchises. It will be interesting to see how this game pans out with the debacle which was MW2 but I suspect many will flock to this game just because it’s got “Call of Duty” attached to it.