July 12, 2010
Blizzard gains aggro from its customers
So what new fantastic idea has Blizzard come up with this time? How about making you use your real life name instead of a character name or chat handle. Yep that’s right. With the introduction of Battle.net’s Real ID program it gave users the option to use your actual name instead of the usual character name. Now Blizzard has said with the new upcoming Starcraft 2 forums and eventually the World of Warcraft forums, you will have to have and use the Real ID program to gain access and post. Blizzard claims this in effort to make the online community “behave” and not start online fueds on the message boards. However on the flipside, millions of subscribers will no longer be anonymous. In an age where identity theft is a major issue, it seems like Blizzard is making it even easier to do. Blizzard forums have been on fire with angry consumers commenting that people will be stalked or even have accounts hacked. Blizzard doesn’t seem like they are going to stop this change from happening, so how will this change affect them? Will people quit playing? Will people stray away from Blizzard products? Only time will tell, but this could turn into profit loss if it goes sour.