March 21, 2013
More than 1.1 million fans join the global Zerg invasion
More than 1.1 million eSports fans tuned in to the launch broadcast for StarCraft II’s Heart of the Swarm. The launch showcased a massive 21-hour broadcast of launch events and at the end of the first two days after launch the game had sold around a million copies worldwide. Events included a Heart of the Swarm tournament at the Major League Gaming Winter Championship in Texas and we definitely agree with Blizzard CEO and co-founder Mike Morhaime who says in a press release “In addition to a brand-new single-player campaign, we added a ton of enhancements with this expansion to make StarCraft II even more fun to play, and more exciting to watch”. Although StarCraft has always been a popular game on Twitch, since the launch of the new expansion they’ve noted an uptake in viewers and also gamers streaming on Twitch, they reported a peak concurrent viewership of more than 157,000 viewers – not bad.