March 13, 2012
THQ filing patents amid company turmoil
THQ is fighting an uphill battle with the failure of the uDraw Tablet and economic inconsistency, but amid all their troubles they are fighting back and trying to reclaim their status as an industry juggernaut. THQ has filed a trademark application for the term “1666”. There is little to no public information about “1666” other than the fact that it is being filed under the category for video game software.
This isnt the first trademark THQ has recently filed for, they are also trying to trademark the term “Evolve” indicating a shift in the company and a reflection of their restructuring efforts. It is looking like THQ has the potential and ability to turn things around but there are still alot of unknowns and things that could go wrong, lets hope they can weather the storm and return stronger than before.