August 8, 2011

Ubisoft Says Their Online Only DRM is a Success

Ubisoft has often been criticized by the PC gaming community for it’s online only DRM.  The DRM requires gamers to have a constant Internet connections so the game can authenticate with Ubisoft servers.  This in turn is supposed to help piracy.  But does the benefit really outweigh the cost to the consumer?

The online only DRM brings up several key questions such as what if someone doesn’t have Internet *deployed military personnel for example* or what if they live in an area with flakey Internet and their connection drops?  With Assassins Creed if you internet connection dropped then the game would shut down and kick you out.  Many players have complained that they cannot play because the game constantly kicks them out.

Ubisoft told PC Gamer  “a clear reduction in piracy of our titles which required a persistent online connection, and from that point of view the requirement is a success.” And that their Online only DRM software had been a complete success and that it will be deploying it on their newest title Driver: San Francisco that releases on August 30

In my opinion the ends do not justify the means here.  Clearly Ubisoft is alienating a great number of it’s honest customers and one has to wonder if these extreme measures really drive more sales or just drive more honest customers to piracy or drove them not to buy the game at all.  Companies often forget about the customers who support them when they develop software.  This is clearly evident in some of decisions we have witnessed from the industry giants as of late.  Ubisofts DRM may indeed be a success, as a conversation starter but wheather or not it’s successful has yet to be seen.

What do you guys think?

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